Shifting PODS’ brand perception on social

The average American moves every seven years, which can mean extremely long sales cycles within the moving and storage industry. It also creates an interesting challenge: How can moving and storage companies provide continuous value?

We created a social approach designed to do just that. Working closely with a digital strategist, I developed audience personas and a creative approach designed to transform PODS Facebook and Twitter from reactionary customer service channels to a source for aspirational and educational content on all things home.