As an exclusive part of COP27, the 2022 United Nations Climate Change Conference, Boston Consulting Group had the unique opportunity to share real-time updates with business decision-makers around the world.

I worked closely with the team at The Charles Group to develop a comprehensive content strategy, templated creative for both pre-planned and live content, and a framework to distill BCG’s long-format daily blogs into engaging social-friendly content. It was an interesting challenge to create daily content, collaborating with writers on the ground in Egypt, clients spread across the US, and production partners working overnight in the UK. By the end of the 12-day conference, we created more than 60 high-quality social assets.