Industrial products giant Mexichem worked with IDEO to rename, rebrand and revisit their overall business strategy. The new brand, Orbia , restructured the business to align with UN Sustainable Development Goals and their new purpose. 

The team at KWT Global launched Orbia on LinkedIn, Instagram and Twitter. In both the social and visual approach, the goal was simple - demonstrate the new brand purpose and reveal a world made possible by Orbia. We developed a social strategy introducing the company to US media, investors and key stakeholders by focusing on Orbia’s six global challenges, their progress, the work of their business groups. 

I was heavily involved in the initial content creation process and for the next several months following the launch as we solidified the social strategy and creative direction of each handle. I then took on more of a leadership role on the account, driving the strategy and overseeing a small team of designers and copywriters on the day-to-day execution.