Partnering with The Working Assembly to rebrand Mass Mutual

To rebrand Mass Mutual, the team at The Working Assembly dug deep into audience and competitive research to identify their white space as a brand. I worked as an extension of the agency’s design team as an art director.

Upon establishing clear tenets of their brand strategy, I developed a creative approach to reinvigorate the blue-chip company in a digitally focused and own-able way. The new visual identity brought Mass Mutual’s emphasis on community to the forefront.